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Introduction

When we explore the concept of values, it quickly becomes apparent just how varied the term can be. Ask yourself, “What do I value?” and you might experience a flood of thoughts, feelings, or images—each representing a different domain of life (being a loving parent, being an honest worker, etc). That’s because “value” takes on different meanings depending on the context. Economists, philosophers, and psychotherapists all use the term “value”, but often in very different ways.

In this article, we’ll explore different ways to conceptualize values within the context of personal development and well-being. By understanding values as qualities of action and linking them to specific life domains, we can gain greater clarity about what truly matters—and how to live a life that reflects those priorities.

Conceptualizing Values: What Are They?

The word “value” shifts meaning depending on the discipline and the individual. For an economist, a value often refers to the monetary worth of a good or service. In psychotherapy and counselling, however, values are often understood a little differently. In approaches such as Acceptance and Commitment Therapy (ACT) and other values-based therapies, values are often understood as desired qualities of action—like being “caring,” “insightful,” or “loving.” Rather than being fixed traits or checklists (such as being “happy”, “successful” or “at peace”), values serve as guiding directions for how we want to show up in life (such as striving to be a more compassionate partner). In this sense, values are more like directions that we take for our actions.

One way to deepen this understanding is to reflect on the function of an action. The value of caring, for example, might express itself in the act of meeting the needs of loved ones. This makes values functionally dynamic rather than static ideals—they are lived and practiced.

Another important concept in values-based work is that of domains—or the areas of life where values are enacted. Domains are not values themselves; rather, they are the contexts in which values can be expressed.

Life Domains: The Playgrounds of Values

While some people might list “family” or “religion” as values, these are better thought of as domains—arenas where values are expressed. For example, someone may want to be a “loving parent,” where love and care are the values being enacted within the domain of family life.

Domains vary from person to person based on individual circumstances. Here is a sample list of common life domains where people often seek to practice and enact their values:

  • Education and Training
  • Work
  • Physical Well-being (exercise, nutrition, rest, medical care)
  • Play and Recreation
  • Aesthetics (art, music, beauty, literature)
  • Social Life and Friendships
  • Family (immediate and extended)
  • Intimate Relationships or Marriage
  • Community Involvement
  • Environmental/Ecological Engagement
  • Parenting
  • Spirituality

Several therapeutic tools—worksheets, exercises, and values questionnaires—can help individuals identify their values within these domains. These tools are especially helpful in noticing how different values may hold different importance across different contexts. For instance, the value of independence may be central in the domain of Work, while altruism or nurturance may feel more resonant in the domains of Parenting or Intimate Relationships.

Identifying Your Values

There are many approaches in therapy for helping clients explore their values: guided imagery, dialogue, assessments, and reflective questions, to name a few. No single approach works for everyone, which is why therapists are trained to tailor these tools to the unique needs of each individual.

If you’re feeling overwhelmed or unsure where to begin, consider bringing this up with your therapist. Exploring your values doesn’t need to happen all at once; it can be a gradual and evolving process.

When Values Change

It’s not uncommon to revisit and revise our values over time. Life is full of events that can prompt us to re-evaluate what truly matters at any stage of our lives:

  • A major milestone or achievement introduces us to new possibilities.
  • A new skill introduces new opportunities for engaging with the world.
  • Nostalgia brings renewed awareness to previously overlooked priorities.
  • An unexpected reconnection with someone meaningful.
  • A joyful social gathering.
  • A serendipitous encounter.
  • A difficult moment at work that revealed inner strength.
  • A breathtaking view that awakens awe.
  • A meaningful comment from another person:
    • “I don’t know what I would’ve done without you.”
    • “There’s no one like you in my life.”
    • “I trust you.”

When values shift, it’s natural to question: Have I wasted time pursuing something else? or How can I trust my new sense of what matters if I was wrong before? These are valid and natural concerns. These questions can be seen as signs that reassessing what is valuable—let alone integrating it—is part of the ongoing, lifelong process of doing values-based work. Because the world can be so complex, and because our understanding of values is inherently limited—insofar as our sense of what is valuable is shaped by personal experience, language, culture, temperament, and peer influence, to name a few—the concept of committing to a value or set of values can quickly feel daunting. Because of all of these contingent factors, it’s natural for our understanding of our values —as well as of ourselves, the world and others— to change in response to changing circumstances.

A Metaphor: Values as Directions, Not Destinations

To help illustrate the difference between goals, values, and domains, consider this metaphor:

Imagine you choose to travel west—not toward a specific city, but simply westward (assuming one is traveling from Ontario). When traveling west as opposed to a specific city (a destination), you could encounter any obstacle, detour, or setback, and you would still be going west. Sure, you might make a u-turn once in a while, but the general direction of your journey would still be west, irrespective of if you arrived at a city like Toronto, Calgary, or Vancouver. Even if we arrive in Vancouver, we still haven’t arrived at “west”; what’s to stop us from going even further! That’s how values function: they are ongoing directions, not final destinations.

Goals, on the other hand, are like the cities along the way. They help us measure progress and course-correct, but they are not the endpoint of our journey. We may face detours or setbacks, but as long as we continue moving in our chosen direction, we are still living our values.

How Can Values Help Us?

Values can give us a sense of direction and purpose by helping us orient ourselves toward a life we can look back on with pride rather than regret. As LeJeune and Luoma note in their book Values in Therapy, there is a meaningful difference between what they call “good tired” and “bad tired”:

  • Good tired is the exhaustion that comes from engaging in pursuits that matter to us. It’s the kind of tired that lets you sleep well at night.
  • Bad tired is the fatigue of effort spent in ways that feel meaningless or misaligned. It leaves us drained, depleted, and unfulfilled.

As the authors in the book describe, at the end of a day of being bad tired, there is very little of you left. Good tired can induce a feeling of being proud in later years, while a life of bad tired can induce feelings of regret, remorse, and grief. The difference between the two is not how hard we work, but whether that work reflects what we care about most.

A Final Note

At Insight Counselling, we offer blog posts like this one to introduce key therapeutic ideas in an accessible way. These articles are not meant to replace counselling or psychotherapy, but to help you begin reflecting on topics that may be meaningful to your growth.

If you’re curious to explore your values in more depth, consider speaking with a trained professional. Your journey doesn’t need to be solitary—therapy can help you clarify your direction and build a more valued life.

FAQ

Do values need to be consistent across all areas of life?

Not always. Some values may carry through multiple life domains, while others may be domain-specific. For example, independence might feel important at work, while attunement or reciprocity might feel more relevant in close relationships. The presence of difference doesn’t necessarily mean contradiction or inconsistency.

Can identifying values feel destabilizing?

Yes. Sometimes reflecting on what matters brings up tension with how one has been living. This discomfort isn’t a sign of failure. Often, discomfort can be a sign for change and a part of the process.

How can I tell the difference between a value and a goal?
A goal tends to be outcome-based—it’s something you can achieve or complete. A value is more like a quality you want to express or embody, regardless of the outcome. For example, publishing a book is a goal. Writing with honesty or curiosity might reflect the values underneath that goal.
What if I don’t connect with values I used to care about?
Falling out of line with one’s previous values can happen. Changes in life, relationships, or perspective may shift how certain values feel. Letting go of old values isn’t necessarily a problem if our new values serve as response to new life circumstances.
Is it okay for me to explore values with friends and family?

Short answer: Yes, though with caution. Discussing values with others may help articulate what feels important. However, family and friends may also bring their own expectations, assumptions, or values systems, which can subtly redirect the conversation away from personal reflection.

To reduce the impact of interpersonal bias, it is generally recommended to explore values in a therapeutic setting—where the focus is not on consensus or approval, but on reflection and discernment.

You’re free to explore values or complete questionnaires with others informally. However, when values work is being considered for clinical purposes, it is best discussed with a qualified professional. This helps reduce the potential for interpersonal bias or misinterpretation to shape the process.

References

  • Dahl, J., Plumb-Vilardaga, J., Stewart, I., & Lundgren, T. (2009). The Art and Science of Valuing in Psychotherapy. New Harbinger Publications.
  • Harris, R. (2009). ACT Made Simple: An Easy-to-Read Primer on Acceptance and Commitment Therapy. New Harbinger Publications.
  • LeJeune, J., & Luoma, J. B. (2019). Values in Therapy: A Clinician’s Guide to Helping Clients Explore Values, Increase Psychological Flexibility, and Live a More Meaningful Life. New Harbinger Publications.

Disclaimer

Articles on the Insight Counselling website are intended as introductory resources and are not a substitute for professional counselling or psychotherapy. Psychological and therapeutic concepts often evolve and may be interpreted differently across contexts. These writings aim to offer a starting point for reflection and not to provide definitive answers.

The author does not claim infallibility in interpretation or content. In keeping with the evolving nature of the field, articles may be revised over time to reflect ongoing research, dialogue, and emerging insights. Readers are encouraged to consult a qualified professional before applying any concepts to their personal or clinical lives. This content is intended for educational, informational, and entertainment purposes only.